Hey I’m Deb!
How’s it going? I’m Deb and thanks for visiting my little corner of the interweb.
🤔 Deb who?
I am a SaaS marketer with over seven years of experience working with 30+ SaaS startups in various capacities. I love growing brands through organic strategies that don’t break the bank.
Here are some of my (humble) accomplishments:
- [Staytuned] Established the switch from a 500-page unusable site (Kiwi) to WordPress, improving traffic by 25% and leading to a 16% boost in app downloads.
- [Staytuned] Decreased Cost Per Install for Staytuned apps in Shopify App Store by 80% with sustained results.
- [Staytuned] Constructed a specialized team of five marketing professionals to expand on multiple platforms, like social media, content/SEO, and partnerships.
- [Wonderment] Conducted swipe file campaign, resulting in 200+ organic email subscribers within 24 hours; many converted into paying customers.
- [Wonderment] Initiated agency partner program and onboarded top DTC growth agencies such as CTC, Structured, Hawke Media, and Homestead.
- [DelightChat] Created and executed a comprehensive organic growth strategy, resulting in 100 paying customers within nine months.
- [DelightChat] Executed programmatic SEO campaign resulting in 25k visitors in 8 months, doubling revenue.
- [DelightChat] Devised a Bottom of Funnel content strategy driving 80% monthly demos with a 70% conversion rate.