Category: Basics

[Podcast] Ep 9 – 5 Stages of Awareness for Content-led Growth

I had the absolute pleasure of hosting Corey Haines on my podcast. A lot went down – right from the 5 mental models for SaaS content marketers to the types of emails that you should be sending and my personal favorite – content that gets users to take action!

The Simple Product Positioning Framework

Understanding the positioning statement of a product is crucial to a marketer to create campaigns. The Triple W framework helps a marketer easily gauge the product’s positioning.