The Simple Product Positioning Framework
Understanding the positioning statement of a product is crucial to a marketer to create campaigns. The Triple W framework helps a marketer easily gauge the product’s positioning.
What you got, 2021? What you got?
The Beginning Does the title seem a bit weird (or familiar)? It is a bit weird but I sort of took it from the famous 2010 action movie, The A-Team. It’s the scene where the team flies a tank (LOL) and Bradley Cooper tries to shoot a reaper while the tank’s in mid-air. In case …